<?xml version="1.0" encoding="UTF-8"?>
<!--
  BookFlo sitemap — book-flo.com
  Last updated: 2026-02-21

  MAINTENANCE NOTES:
  ──────────────────
  1. Update <lastmod> on any page you significantly change content on.
     Google uses lastmod to decide when to recrawl. False/stale dates
     degrade crawl trust over time — only update when you actually change something.

  2. changefreq guidance used here:
     - daily:   homepage only (prices/social proof may update any day)
     - weekly:  core marketing pages that change somewhat regularly
     - monthly: stable informational pages
     - yearly:  legal pages that rarely change

  3. Priority is a hint to the crawler about relative importance within
     YOUR site (not vs other sites). Use it to reflect conversion value:
     Homepage > Pricing > Solution pages > How It Works > About > Legal

  4. DO NOT include noindex pages in the sitemap:
     - /auth and /signup are excluded intentionally.
     A URL in the sitemap signals "please index this." Noindexed pages
     being in the sitemap sends contradictory signals and wastes budget.

  5. TODO: When you add a blog/resources section, add each post here with
     its own <lastmod> matching the publish/update date. Blog pages are
     your main organic SEO growth engine.

  6. TODO: Consider generating this dynamically (e.g. via a /sitemap.xml
     route in your server) once you have blog posts, so new posts are
     automatically included. For now, static XML is fine.

  7. After any significant update, re-submit to Google Search Console:
     Search Console > Sitemaps > Submit. Also re-submit to Bing Webmaster Tools.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- ══════════════════════════════════════════════════════════════
       TIER 1: Homepage — highest priority, most frequently updated
       ══════════════════════════════════════════════════════════════ -->
  <url>
    <loc>https://book-flo.com/</loc>
    <lastmod>2026-02-21</lastmod>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- ══════════════════════════════════════════════════════════════
       TIER 2: Core conversion pages — pricing and solution pages
       drive the most revenue. Give them the highest priority after
       the homepage so Google crawls and ranks them first.
       ══════════════════════════════════════════════════════════════ -->
  <url>
    <loc>https://book-flo.com/pricing</loc>
    <lastmod>2026-02-21</lastmod>
    <!-- Update this whenever you change pricing or add/remove tiers -->
    <changefreq>weekly</changefreq>
    <priority>0.95</priority>
  </url>

  <url>
    <loc>https://book-flo.com/housing-associations</loc>
    <lastmod>2026-02-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.90</priority>
  </url>

  <url>
    <loc>https://book-flo.com/contractors</loc>
    <lastmod>2026-02-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.90</priority>
  </url>

  <!-- ══════════════════════════════════════════════════════════════
       TIER 3: Supporting marketing pages — important for SEO and
       trust but not direct conversion triggers.
       ══════════════════════════════════════════════════════════════ -->
  <url>
    <loc>https://book-flo.com/how-it-works</loc>
    <lastmod>2026-02-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.80</priority>
  </url>

  <url>
    <loc>https://book-flo.com/about</loc>
    <lastmod>2026-02-21</lastmod>
    <!-- About pages change infrequently. Claiming weekly is a trust signal
         Google will ignore once it learns your actual update cadence. -->
    <changefreq>monthly</changefreq>
    <priority>0.60</priority>
  </url>

  <url>
    <loc>https://book-flo.com/contact</loc>
    <lastmod>2026-02-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.60</priority>
  </url>

  <!-- ══════════════════════════════════════════════════════════════
       TIER 4: Trust & compliance pages — important for housing
       association procurement teams who will check these, but not
       primary organic landing pages. Keep priority low.
       ══════════════════════════════════════════════════════════════ -->
  <url>
    <loc>https://book-flo.com/security</loc>
    <lastmod>2026-02-21</lastmod>
    <!-- Security/GDPR pages rarely change — monthly is realistic -->
    <changefreq>monthly</changefreq>
    <priority>0.40</priority>
  </url>

  <url>
    <loc>https://book-flo.com/privacy</loc>
    <lastmod>2026-03-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.30</priority>
  </url>

  <url>
    <loc>https://book-flo.com/terms</loc>
    <lastmod>2026-03-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.30</priority>
  </url>

  <!-- ══════════════════════════════════════════════════════════════
       TODO: Blog / Resources section
       When you publish blog posts, add them here with the actual
       publish date as lastmod. Example:

  <url>
    <loc>https://book-flo.com/blog/how-to-reduce-no-access-visits</loc>
    <lastmod>2026-02-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.70</priority>
  </url>

  <url>
    <loc>https://book-flo.com/blog/awaabs-law-compliance-guide</loc>
    <lastmod>2026-03-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.70</priority>
  </url>

       Blog posts targeting "awaab's law compliance", "gas safety no access",
       "reduce no-access visits housing association" etc. will be your main
       organic SEO growth engine over the next 6-12 months.
       ══════════════════════════════════════════════════════════════ -->

</urlset>
